Connect 1:1 with your ideal brand and enjoy an open bar with open discussions around:
Scaling, investing, producing and selling.
Hear the ins and outs of launching a successful line of spirits and restaurants, and the do’s and don’ts behind the bar and front of the house.
Watch up close your favorite speaker or brand.
Connect with others who share the same intelectual spirit, curiosity and questions.
Speakers, authors and doers will dilute the best-selling secrets behind the brand, the bar, and the fires.
Shake things up with the best mixologists and brand ambassadors working their magic behind the bar or on stage. Connect 1:1 with industry trailblazers and discover new spirits and brands in our showroom.
Taste delicious meals and drinks with our all-inclusive package.
Disconnect and reconnect with nature and a community of hospitality aficionados.
Explore the magic of Tulum and its beautiful parks, cenotes, pyramids and more.
Sample different concoctions and local cuisine from local and international house names.
Sip and dip by the pool or beach. You call the shots, we do the pouring (with a little bit of education).
Enjoy your favorite spirits and discover new ones next to beautiful views and the vibes of Tulum.
Your connection to nature can come in many forms, from a cenote to a round of golf.
This VIP gathering is limited to Founders and the C-suite only. Engage in deep dialogue and light fun at Tulum Country Club.
While the Caribbean sun can deplete us, the moon will replenish us with drinks, beats and a tequila-paired dinner.
Enjoy the best that agave has to offer with delicious dishes that will remind us why Mexico’s gastronomy is ranked #3 in the world.
The drinks industry is evolving at record speed — with consumers demanding authenticity, functionality, and sustainability. Spirits of the Sun’s Startup Accelerator & Pitch Competition brings together the most exciting founders and brand innovators to share best practices, pitch their ideas, raise capital, and connect with the ecosystem that will take them global.
Learn from founders, brand leaders and investors what’s the playbook to scale, starting with access to capital and sales strategy to the design of your growth plan and exit strategy.
Applications Open
November 15, 2025
We welcome the full spectrum of innovation:
Gain exposure to venture funds and strategic investors.
Pilot opportunities with leading retail stores, distributors, hospitality groups, and bar programs.
Coverage across leading industry publications.
Guidance from global spirits executives, brand founders, and mixology leaders.
November 15, 2025
December 24, 2026
January 31, 2026
March 4, 2026
